Linden Moore is a PhD candidate at the Auckland University of Technology in New Zealand whose research sits at the intersection of women’s sport and marketing. She’s currently working on a funded PhD research project that looks at the role of individuals in community sport as ambassadors and their role in marketing sport – basketball in particular – to participants at the grassroots level. Her research was inspired by a passion for storytelling and a motivation to help tell the stories of female athletes from around the world.
Linden’s background primarily sits in the marketing and communication fields. She’s gained experience in both of these fields through internship opportunities whilst pursuing her B.A. in Journalism and PR at the University of Oregon, and Masters in Sports Business at New York University. Her previous experience includes serving as a Brands and Properties Intern for the Wasserman Media Group in New York City, where she helped create and execute marketing ideas as a member of the AT&T account for work with partners such as the WNBA and American Film Institute Festival. Her experience also includes marketing and communications for the TrackTown USA organisation in Eugene, Oregon, and as a member of a team of marketing consultants for Devin Booker of the NBA’s Phoenix Suns. Outside of research she runs the @nz_nbl_girl brand, which is dedicated to promoting women’s basketball in New Zealand and around the world. Linden aims to bring a mix of knowledge about marketing, research and storytelling combined with a global perspective to projects that she tackles.
Linden and I spoke after the first full day of the 2022 Conference of the Sport Management Association of Australia and New Zealand – a.k.a., SMAANZ. While we first made contact on Twitter (and wouldn’t you know it, we discuss academic Twitter in this episode), we only met each other for the first time in person the previous day. We share an interest in women’s sport and the promotion thereof, so the conversation came easily. I hope you enjoy it.
This episode of The Knowledge Mill was recorded on December 1, 2022 on the campus of Swinburne University of Technology during the 28th Annual SMAANZ Conference.