Leveraging Major Female Sport Events to Create Sustainable Fan Engagement
University of Technology Sydney
Corey Cutrupi is part-time educator, part-time exercise scientist, researcher and full-time sport enthusiast. Currently, his research has taken him on a quest to better understand how organisations can effectively leverage major events in women’s football to create sustainable growth in Australian women’s football. The centrepiece of this study was the FIFA Women’s World Cup 2023, hosted in Australia and New Zealand. While it was no secret how the bandwagon of women’s football was full as a result of this event, Corey is on the pursuit to identify what strategies are most effective in making sure that bandwagon remains at capacity.
Previously, Corey has worked at Tennis Australia, Football NSW, and has had various roles in health and sport following a sport and exercise science degree. Today, he teaches in the undergraduate and postgraduate Sport Management streams in the UTS Business School as he looks to conclude his PhD. Still finding time to work in the corporate health space, Corey enjoys the balance of combining his passions into a dynamic working week. Ultimately, sport is Corey’s biggest passion, and when he isn’t playing sport (likely due to his knack for an injury), he is living and breathing it as an educator, spectator and behind the scenes.
Corey and I first met each other in 2019 when I was coordinating one of the subjects he took as part of his Masters course at UTS. At the time, I was at the same stage in my PhD that he is now at in his own PhD. Life goes around in funny circles this way. Corey and I have no difficulties talking about sport and the lives we both lead around it, but this time we decided to turn on the microphones. While we did manage to keep the focus on Corey’s PhD, we also unpacked a number of critical issues in the sport world – i.e., the things that keep us both engaged in this field of research and teaching.
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This episode of The Knowledge Mill was recorded in my office at the University of Technology Sydney on November 21, 2025.
Show Notes
University of Technology Sydney
UTS Centre for Sport, Business and Society
2020 Women’s T20 World Cup Final
Women’s Big Bash League (WBBL)
Chronic Traumatic Encephalopathy (CTE)
Name, Image, and Likeness (NIL)
‘We are being gaslit’: College football and Covid-19 are imperiling athletes
University of North Carolina Academic-athletic Scandal
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